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Search Engine Optimization

How can our Carmel SEO team help?

You have a website, but you aren’t getting much traffic. Or, when people do visit your website, they exit in a matter of seconds. What you need is Search Engine Optimization (SEO). SEO is a means of increasing targeted traffic to your website through a set of proven strategies and techniques. Simply having a website is not enough; SEO directs potential customers to your website and increases the chances that your website will appear higher than your competitor’s when they search the web for the type of product or service you offer. Instead of spending money hiring an in-house team, let our Carmel SEO experts take control of your SEO needs so you can focus on what’s important — your business.

How Does SEO Work?

Every business has different goals when it comes to marketing. That’s why we custom tailor a campaign that aligns with your industry, location, and goals.

Our team performs an in-depth analysis of your competitors to determine the competitive nature of your services or products in the online arena. Next, we perform keyword research. Our Carmel SEO experts compile a report that shows you what keywords you currently rank for along with search terms they recommend to generate more traffic and boost conversions. Once the analysis is complete we send a consultant to your business to discuss our findings.

We are a full-service digital marketing agency. We don’t only provide on-site optimization. We also produce high-quality blog content to keep your website and social media active at all times.

Once we’ve agreed on specific keywords to target, our tech team digs into on-site optimization. This is where we choose specific pages on your website to optimize for the agreed upon keywords. During this phase, our writing team generates brand new quality content for those target pages. Once you approve the professional content, we update the site and optimize the code on each page to make it more visible on Google, Bing, and Yahoo.

From there, we discuss what type of content you want us to produce for your website’s blog. This blog content will also be optimized with keyword-rich content to attract more people to your brand.

A backlink is a hyperlink originating from another website that points to your site. This backlink helps initiate an upward spike in your search engine rankings.

Here’s the trick with backlinks. It’s better to have a smaller number of high-quality backlinks than hundreds of low-quality ones. We have developed relationships with hundreds of online content producers, and this enables our writers to create and post guest articles which we embed your company’s backlink into. This allows us to get the highest quality backlinks and send your rankings through the roof.

The goal of SEO is to get you the highest ROI possible. But how do we show you the value of your investment?

Our lead tracking software indicates the number of leads we generate through your website using call- and web-form tracking. So how does it work? When someone comes to your website through Google, Bing, or Yahoo, we have developed a way to track the calls that originate from a website visitor. We can also track the total amount of leads generated through your website’s contact form. All of this data can be accessed through our reporting system.

We offer some of the most transparent reporting available in digital marketing.

On top of monthly-generated reports sent to your email, we also give you the ability to login to our reporting dashboard at any time during the campaign to see how things are progressing. This dashboard allows you to see how much your rankings have increased since the day the campaign started. It also shows how much traffic you have received for the month as well as a month by month timeline showing the number of leads generated through your website.  Our goal is to provide you with a bird’s-eye view of the leads we have generated so you can see the campaign’s ROI for yourself.

Find out if Next Up is the right partner for you!