What is Inbound Marketing Strategy?
In a nutshell, when we say inbound marketing, we are referring to the integration of multiple digital marketing strategies for increased effectiveness. Our inbound marketing campaigns leverage our expertise in SEO, PPC, Retargeting, and other techniques for a single highly effective campaign. SEO and Content Marketing are the long-term players that increase your organic rankings over time. PPC and Retargeting (when ads follow you after you leave a website) can streamline quick reliable leads into your pipeline right off the bat. These campaigns provide your company with a plan that optimizes your online presence for both the short and long term.
SEO
We develop a plan to get your website organically ranking on the first page of Google for industry specific terms. This allows your company to be found before competitors. Our team takes a multi-level approach to generating quality backlinks and optimizing your site with valuable keywords while updating your blog on a regular basis and keeping your content fresh.
Content Marketing
Built into your SEO campaign is a beautiful thing called content marketing. The best way to increase your rankings and exposure is to have consistent, quality content posted to your on-site blog. You simply fill out a questionnaire that helps our writers understand your key objectives and we do the rest.
Social Media Marketing
On top of generating quality blog posts for you, we post them throughout all the major social media outlets. This increases your following and keeps your social signals active. If one of your posts is receiving noticeable engagement, we boost the post in order to maximize your visibility.
Lead Tracking and Reporting
We keep track of your campaign’s progress through our proprietary software, which maps out SEO rankings, PPC conversions, contact form fill-outs, and phone calls generated through your website. All of this data can be accessed at any time by simply signing into our client portal. In addition, we send monthly in-depth reports outlining multiple other metrics.
Inbound Strategy
PPC
In short, Pay-Per-Click (PPC) means you pay for each visitor you receive. PPC brings paid visitors to your site based on timely ads that appear only when specific keywords or variations of those keywords are searched on Google, Bing, or Yahoo. PPC is a great option if you’re looking for quick, highly measurable results.
You’ve got traffic coming to your website, but what happens if they leave without getting in contact with you? Other than retargeting, there isn’t much you can do. Or is there? Email marketing can be used to stay in front of past and future clients by sending them emails that keep them up-to-date with new products/services and in the loop on happenings in your industry.
Online Reputation Marketing
Your online reputation can be the deciding factor when a potential customer is considering whether to do business with you. That is why we have a platform dedicated to streamlining real reviews from your clients to third party review sites like Google+, Yelp, and many more.
Retargeting
Ever notice how a website’s ads follow you as you move from site to site? This is known as Retargeting. Whether the person has visited your site organically or paid, we can trigger ads that follow them and increase the likelihood they will come back and purchase a product or service.